AI Insights · Timothy · January 2025
Top 5 Navigation and Maps Apps in New Zealand, Q4 2024
Explore the performance trends of top navigation and maps apps in New Zealand during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top navigation and maps applications in New Zealand showcased varied performance trends across downloads and active users, as highlighted by data from Sensor Tower.
Google Maps Go demonstrated consistent weekly downloads, starting at approximately 4.9K and peaking at around 6.7K by mid-December. The app maintained a robust base of weekly active users, beginning the quarter with about 1.67M and reaching over 1.76M by the end.
Waze Navigation & Live Traffic saw a gradual increase in weekly downloads, with numbers rising from 2.1K to a high of 3.6K by the last week of December. Its active user count also showed a positive trend, growing from 23.4K to nearly 26K over the quarter.
Google Earth experienced moderate fluctuations in downloads, starting at 2K and spiking to 2.8K before settling at 2.2K. The app's active users saw a decline from 20.8K to around 15K, with a notable peak of 24.5K in early December.
CamperMate: Au & NZ Road Trip enjoyed a steady rise in downloads, culminating at 1.9K in late December. Active users similarly increased from 7.7K to 16.7K, marking significant growth throughout the quarter.
Offline Maps, GPS, Speedometer showed a steady increase in weekly downloads, reaching 1.1K by the end of December. The active user base also expanded, starting at 628 and closing the quarter at 1.1K.
These insights from Sensor Tower provide a comprehensive look at the dynamic performance of navigation and maps apps in New Zealand, reflecting diverse user engagement and download patterns across the quarter.